Market Context
The World Cup intensified the acquisition race
High-competition World Cup window
During the World Cup, sports betting audiences concentrate their attention on matches, odds, real-time content and brand promotions. For iGaming advertisers, this is one of the year’s most important growth windows.
Success was not defined by simply increasing spend, but by sustaining volume, maintaining conversion and preserving efficiency in a more competitive environment.
Key Results
R$3.97M in media investment to sustain presence and acquisition
Across 44 campaign days, the project maintained continuous delivery and generated high-intent users for Superbet.
Conversion Delivery
9,419 FTD: from traffic to first deposit
This is the campaign’s core business indicator. Delivery was not limited to reach and clicks: the operation converted demand into first deposits, even in a period of higher competition and volatility.
Purchase
9,617
FTD
9,419
Overall FTD CPA
R$421.6
Efficiency Control
Not just buying volume. Controlling efficiency at scale.
In a period of competitive pressure, the campaign maintained an FTD CPA of approximately R$421.6 and reached 57.5% ROAS, showing its ability to capture value even at meaningful scale.
Controlled acquisition cost in a high-demand sports window.
Value in BRL, calculated as total value / media cost.
Consistency
36 days with 200+ FTD: stability is also delivery
Over the 44-day campaign, 36 days recorded more than 200 FTD. The result did not rely on a few isolated peaks: the campaign generated recurring first deposits across most of the period.
Top Creatives
Creatives that performed during the World Cup
The creative readout connects campaign numbers with real assets: traffic entry points, click interest and conversion contribution.
Best Football Creative
WC-FOOTBALL2
Highest click volume and highest CTR among the analyzed creatives, acting as the campaign’s main World Cup traffic entry point.
428,652Impressions
66,808Clicks
15.59%CTR
31Registrations
37Paying users
Best Slots Creative
WC-SLOTS1
Complemented the campaign with a slots angle and maintained strong click interest to broaden conversion scenarios.
183,736Impressions
21,146Clicks
11.51%CTR
15Registrations
9Paying users
Final Sprint
Efficiency recovery in the final sprint
From 07/13 to 07/19, FTD CPA decreased from approximately R$441.6 to R$409.3 compared with the previous week, an improvement of around 7.9%. In the final three days, FTD CPA reached approximately R$298.8, with value/cost at around 95.4%.
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Conclusion
During the World Cup, Superbet did not just compete. It delivered results at scale.
SUPERBET
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KWAI
KWAI
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